Lancia Pu+Ra HPE: Lancia’s new era

Lancia Pu+Ra HPE is a 100% electric car that represents the brand’s vision for the next 10 years and takes the brand into the era of electric mobility. The car has a range of over 700 km, a little more than 10 minutes of charging time, and an energy consumption of fewer than 10 kWh per 100 km. It is the first car inspired by the world of furniture, thanks to Lancia’s collaboration with Cassina, a leader in the upscale furniture industry. The car is equipped with the S.A.L.A. virtual interface and is the first Stellantis brand to adopt Chameleon and TAPE (Tailored Predictive Experience) technologies.

Lancia Pu+Ra HPE is the natural evolution of Lancia Pu+Ra Zero, displaying many of the features of the three-dimensional sculpture unveiled last November. The exterior design is based on the brand’s new, pure and radical design language, where the cars’ volumes are created from the intersection of elementary and iconic forms such as the circle and the triangle, combined with a few eclectic details. The car is named Lancia Pu+Ra HPE, where “Pu+Ra” refers to the brand’s new, pure and radical design language, while HPE stands for High-Performance Electric.

The exterior of Lancia Pu+Ra HPE is designed to express the constant dialogue between past and future, with fluid lateral lines that descend towards the rear of the car, recalling the Aurelia and Flaminia with a streamlined design, based on its aerodynamics, sustainability, and fluidity of volumes. The badges on the sides include the new Lancia logo, and the rear of the car features iconic round lights, inspired by the brand’s bluntest and most radical spirit, with the iconic new Lancia lettering placed between the lights. The front reinterprets the historic Lancia grille, now taken forward into the future by three rays of light that make it iconic, memorable and visible from afar.

Lancia Pu+Ra HPE is also the first car equipped with the S.A.L.A. virtual interface that we will find on the new Ypsilon, which centralizes the audio, climate control, and lighting functions, enabling the environment inside the car to be adapted at the touch of a button or by the sound of your voice. The car is designed to provide a typically Italian “home feeling” experience, thanks to the collaboration with Cassina.

The partnership between Lancia and Cassina focuses on the values shared by the two brands, such as Italian spirit, innovation, tradition, and respect for the environment. Cassina’s know-how, as the result of almost 100 years of history, innovation, and research, is now transferring its experience to the automotive sector, focusing on the values shared with Lancia. The result is a cultural contamination that builds on certain pieces of furniture that set the tone of a home, transferring them to the Lancia concept car and creating genuine domestic spaces.

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