Welcome to the future of electric mobility brought to you by Mahindra & Mahindra, India’s leading SUV manufacturer. With their latest unveiling of the state-of-the-art INGLO EV platform and a stunning lineup of five e-SUVs under two distinctive EV brands, Mahindra is set to revolutionize the automotive industry. In this blog, we will explore Mahindra’s vision for the future, focusing on its strategic pillars of Brand, Design, and Technology.
Brand: Defining Boundaries and Being Who You Want to Be Mahindra understands that electric vehicles can be both exhilarating and environmentally conscious. To embody this spirit, they have introduced two new brands within their EV portfolio. The iconic XUV brand, with its Twin Peak logo in Copper, pays homage to Mahindra’s legacy while embracing the future. It offers a sophisticated futuristic design, pulsating performance, and dynamic innovation, appealing to customers who desire to live a life beyond boundaries while making a difference.
In addition, Mahindra has introduced the audacious BE brand, exclusively dedicated to electric vehicles. With its bold and evocative design language, BE empowers customers to define their own life’s journey while leaving a positive impact on the world. BE is a brand that lets you be who you want to be.
Design: Unmissable Presence, Inner Strength, and Attitude Mahindra’s e-SUVs share the common thread of the Heartcore design philosophy, seamlessly blending unmissable presence, inner strength, and attitude. These all-new electric SUVs command attention both on and off the road while staying true to Mahindra’s SUV heritage. Their electrifying presence is a testament to the brand’s commitment to innovation and style.
INGLO Technology: Powering the Electric Revolution At the core of Mahindra’s EV lineup lies the groundbreaking INGLO platform. This platform encapsulates progressive battery technology, platform architecture, brain power, and a human-machine interface that creates complete harmony. INGLO is Indian at heart but has a global reach, ensuring that Mahindra’s electric vehicles meet the highest standards worldwide.
With its intuitive, intelligent, and immersive innovations, INGLO serves as the backbone of Mahindra’s EV architecture, offering exceptional safety standards, exhilarating performance, excellent range and efficiency, exemplary driving dynamics, versatility, and an intelligent human-machine interface. This cutting-edge platform also provides a multi-sensorial driving experience, featuring a futuristic augmented reality-enabled heads-up display, edge-to-edge screens, 5G network capability, and Over-The-Air updates, ensuring that Mahindra EVs remain state-of-the-art.
Embracing the Born Electric Vision Mahindra’s Born Electric vision is not just about building electric vehicles; it is about crafting a future where electric mobility seamlessly integrates with our lives. With its state-of-the-art INGLO platform and the exciting lineup of e-SUVs, Mahindra is set to lead the electric mobility revolution in India and beyond. They have redefined the concept of electric vehicles, making them a symbol of power, passion, and positive change.
As we eagerly anticipate the launch of the XUV.e8, XUV.e9, BE.05, BE.07, and BE.09 between 2024 and 2026, we can be certain that Mahindra is poised to deliver authentic electric SUVs that combine cutting-edge technology with a commitment to sustainability. The future is electric, and Mahindra is leading the way, allowing us to be who we want to be while driving the change we wish to see in the world.